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Looks like Omega and Swatch are dropping a Snoopy moonSwatch

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Last night on Instagram, Swatch posted an animation featuring a certain famous beagle—a beagle who happens to be popping out of a MoonSwatchBriefcase and howling to the Moon. That’s right, folks: It looks like an official Omega x Swatch x Snoopy collaboration is on the way.

OmegaFans will know that the maker has had a long relationship with the Peanuts icon: Since 1968, NASA has awarded the Silver Snoopy Award to “employees and contractors for outstanding achievements related to human flight safety or mission success.” (There’s an excellent black-and-white image of astronaut Tom Stafford tapping a Snoopy stuffed animal on the nose for good luck before heading out on Apollo 10.) Omega received the award for its Speedmaster, which saved the Apollo 13 mission. Since 2003, Snoopy appears on Speedmaster watchesThis is a way of establishing a connection between the Speedmaster, NASA, Omega and the cartoon. Snoopy is actually featured on the Speedmaster. Lots of watchesYou can also find out more about the following: The general public can be referred to as.)

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Omega’s Snoopy Speedys are among the most popular releases, selling out despite their high retail prices. They also sell for a lot of money on the second-hand market. Imagine the prospect of a MoonSwatch x Snoopy mashup—a sub-$300 quartz-powered, Bioceramic-cased Speedmaster starring America’s favorite cartoon pup. We’d start lining up now if we were you.

The following are some of the ways to get in touch with each other: MoonSwatchThe machine is still running strong. Every couple of month, we get a New oneThe lines are seen outside Swatch boutiques in New York City and Cannes. Chances are good that the Snoopy inclusion will only serve to widen the MoonSwatch audience—which itself has already considerably The pool of watch buyers has been expandedA younger generation is the target audience.

We’re not sure what the MoonSnoopy — our term — is gonna look like yet, as Swatch has only published a teaser. (Though it’ll likely have some blue, white, and black in it.) The truth is, it doesn’t really matter: People are gonna go gaga for this watch.

We will continue to update this story.



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