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Sony unveils NFT-Like feature for Storing Pictures

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The Japanese electronics company Sony has introduced a new feature that allows creators to own “digital birth certificates” for photographs captured with Sony cameras. The new feature is based on the same core concepts as NFTs and the underlying blockchain technology.

The feature was Sony CES 2024, currently being held in Las Vegas. Incorporated with the Sony camera’s hardware, the feature will entail the creation of a machine-based digital signature. This new function allows images and videos captured by a Sony camera to be uniquely tracked and validated.

The new functionality allows photojournalists to maintain the authenticity and integrity of their content. It also helps combat deep fakes that use artificial intelligence to manipulate videos, images, and audio to produce fake and convincing outputs. Reiterating this fact, Sony Electronics’ president and COO, Neal Manowitz, said at the event:

“While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism. The dissemination of false information and images has real-world social impact that brings harm not only to our photojournalist and news agency partners but to society as a whole.”

Sony announced that this new feature would be available in a firmware upgrade for its Alpha 9 III and Alpha 7S III cameras in the coming year.

Sony has not compared its newly-introduced feature to NFTs. However, the functionality is similar to an NFT. It serves as digital proof for authenticity of an item.

Sony has shown an interest in NFTs previously. Registering for a PatentIt allows gamers to move NFTs around within the game. Time will reveal if photojournalists, and other users, will somehow incorporate the non-fungibility feature into the narrative.


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