Usher’s Super Bowl Halftime Outfit: How Off-White Scored Fashion’s Biggest Touchdown
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Kamara and the Off-White team are no strangers to primetime performances, having dressed Beyoncé in a custom red jumpsuit—also bedazzled—for her Renaissance tour. But kitting out the Super Bowl halftime starIt is one of fashion’s biggest coups. You may not remember the big game from last year, but Rihanna’s custom fire-truck-red Loewe jumpsuit that she wore to the Glendale stage in is a memory you will never forget. There’s no margin for error at a moment that brings with it a host of unique challenges. “Beyoncé’s look was very specific,” says Kamara, “but she wasn’t roller skating and doing the splits. And she wasn’t wearing pants.”
Usher has been the biggest menswear fan to appear at the halftime show ever since he cameoed with the Black Eyed Peas in 2011. Last year, the R&B superstar was Paris Fashion Week: All the buzz. He told me at the time that he was essentially on a shopping spree. He had a few weeks off from his sold-out Vegas residency, and he wanted to see the new men’s collections firsthand, hitting the front rows in a heavy schedule that included Bode and Rick Owens and Comme des Garçons and Louis Vuitton and Wales Bonner. He considers that his wardrobe is an integral part of his performance. His taste is sophisticated and individual. Tell VogueHe loves to “see a designer’s passions and emotions.”
Usher’s team got directly in touch with Kamara and Off-White to make the halftime look happen. Kamara, the Sierra Leone-born and London-based editor and stylist who succeeded Virgil Abloh at Off-White in 2022, told me that Usher has long been considered a part of the label’s extended family. Usher clearly chose Off-White, and Kamara because they embodied the passion that Usher channels through his stagewear. “I think we felt like a natural brand to work with,” Kamara says.
Usher’s choice was indeed extremely considered. Once the two sides began talking, Usher’s team sent over a Super Bowl-sized moodboard: a 50-page deck with references to Kamara and Abloh’s work. “It was pretty heavily researched,” Kamara recalls. “He obviously had a really strong vision for what he wanted.”What was critical to the entire process? “Where do you start with the Super Bowl halftime show?” says Kamara, who admitted he’s not the biggest football fan. Kamara continued, “But with Usher.” “it was actually the easiest project to start.”
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